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europacup 2016 press release cover

Official Launch Florint Europa Cup 2016: all you need to know about the European Florist Championship

Alongside countless budding flowers, spring of 2016 will herald the coming of the most important floristry event of the year: the Europa Cup 2016 – the four-yearly European Florist Championship. It will take place in ‘La Superba’, the magnificent city of Genoa, Italy, and feature 20+ of Europe’s most celebrated floral designers. All of them will face formidable competition on their path to becoming the official European Florist Champion. Book your tickets now, and be part of an experience of a lifetime!


Who is taking part?

Twenty-two courageous, expert competitors have registered for the Europa Cup 2016. They come from all over the continent, in its broadest sense: from Spain to Ukraine and from Azerbaijan to the United Kingdom. What does a potential florist champion look like, you ask? Well, have a look at this photo gallery!

What is on the program exactly?

The competition: The European Florist Championship 2016 will span six rounds, spread out over the course of two days: Friday, April 8, and Saturday, April 9. The new European champion will then be announced during a festive award ceremony, in gala style, on the evening of the 9th. A detailed schedule has been made available on the website: you can click here for the program.

Demonstrations, workshops & the florist corner: Alongside the Europa Cup’s championship rounds, the ‘Magazzini del Cotone’ convention centre where the event takes place will accommodate a large floristry trade fair. Visitors will be able to engage in floral design workshops, and demonstrations will be given by floral arrangers of renown. None other than reigning Interflora World Champion Alex Choi, German master craftsman Gregor Lersch and Japanese floral scientist Aritaka Nakamura have confirmed their presence!

The Thursday before the championship starts, April 7, is reserved for the setting up of the competition and exhibition areas. The opening ceremony of the Europa Cup 2016 will take place on the morning of the 8th. The Sunday after the event, April 10, is an ‘Open Day’ where visitors can come marvel at all the awe-inspiring floral arrangements that were made during the championship.

Essential information for visitors

The organizers of the Europa Cup 2016, International Florist Organisation Florint, have selected 11 hotels in Genoa which come recommended for visitors. Click here to download a document listing them, to help with your planning.

Discount air travel to Genoa has been facilitated in collaboration with the Skyteam Alliance Network. To see which airlines belong to the network and what services they can offer you, please click here. You will find more information about Genoa and the beautiful surrounding coastal region of Liguria there as well.

Would you like to be kept in the loop regarding the Europa Cup 2016? Do subscribe to news about the championship by filling in your email address in the black box in the middle of this welcome page!

Updated Europa Cup Rules & Regulations

The official Europa Cup regulations have been clarified too, following feedback from the competitors about certain passages that could be read in an ambiguous manner. You can download the updated Europa Cup regulations by clicking here (please get Adobe Reader first, if you are unable to open them).

What are you waiting for? Book your tickets now!

That’s all for now, time to start preparing your trip and book your tickets! This is going to be an epic event no lover of flowers will want to have missed. We can’t wait to see you in Genoa!

Social media fan? Don’t forget to follow the Europa Cup on your favourite platform:

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