Program | Europa Cup European Florist Championship 2016

Please note: the doors will open at 08:00 on Friday, and 09:00 on Saturday and Sunday.

The official opening ceremony of the Europa Cup 2016 will take place in the morning of Friday April 8, between 9:00 and 10:00.

The venue will not be open to the public the day before, Thursday April 7. It will be open on Sunday April 10, however, with all the stunning floral arrangements made during the championship on display!

For the complete program of the championship, please download the brochure or have a look at the schedule below!

Championship Sessions:

Day 1

07 Apr 2016

Day 2

08 Apr 2016

Day 3

09 Apr 2016

Day 4

10 Apr 2016

09:00 - 19:00

Preparation of Competition Area

08:00

Doors Open

Europa Cup 2016

Europa Cup 2016 Opening Ceremony!

09:00 - 10:00

Europa Cup 2016

Florint

Europa Cup 2016

Task No. 1: “Parata floreale di Sanremo”

12:30 - 13:30

INTERMISSION & LUNCH BREAK

Europa Cup 2016

Task 2: “Pasta, Pesto, e Fiori”

Europa Cup 2016

Task 3: “Matrimonio in Vespa”

09:00

Doors Open

Europa Cup 2016

Task No. 4: “Piante e fashion di un designer italiano…”

11:15 - 12:30

INTERMISSION & LUNCH BREAK

Europa Cup 2016

Task No. 5: “Amore e Lussuria”

Europa Cup 2016

Task No. 6: “Primavera a Sorpresa”

Europa Cup 2016

Europa Cup 2016 Winner Announcement & Award Ceremony

23:00 - 00:00

Auditorium

Europa Cup 2016

09:00 - 15:00

Open Day – Viewing Arrangements Only

Smithers-Oasis

People’s Choice Award, by Smithers-Oasis

11:30 - 12:30

Smithers-Oasis Stand

Smithers-Oasis

Workshops & Demonstrations:

Day 1

07 Apr 2016

Day 2

08 Apr 2016

Day 3

09 Apr 2016

09:00 - 19:00

PREPARATION of DEMO AREA

Florint

Workshop Presentation: How to reach Millennials

11:00 - 11:45

Workshops Room A & B

Florint

Federfiori

Federfiori Congress

12:00 - 13:45

Workshops Room A & B

Federfiori

Aritaka Nakamura

Expert Floristry Demonstration: Aritaka Nakamura

12:30 - 14:00

Auditorium

Aritaka Nakamura

Florint

Workshop Presentation: Social Media Developments

15:00 - 15:45

Workshops Room A

Florint

Fiera di Genova

Fiera di Genova presents: Euroflora

15:00 - 15:45

Workshops Room B

Fiera di Genova

Marco Introini

Expert Floristry Demonstration: Mauro Adami & Marco Introini

16:00 - 17:30

Workshops Room A & B

Marco Introini

Mauro Adami

Smithers-Oasis

Workshop Presentation: Strategie di Vendita Floreali (Flower Sales Strategy)

16:00-16:45

Workshops Room A

Smithers-Oasis

Ivan Berghella

Workshop Demonstration: “Colors and Emotions” by Ivan Berghella

16:00 - 16:45

Workshops Room B

Ivan Berghella

Crespi Bonsai

Workshop Demonstration: Bonsai, by Crespi

17:30 - 19:15

Workshops Room A & B

Crespi Bonsai

Alex Choi

Expert Floristry Demonstration: Alex Choi

19:15 - 20:45

Auditorium

Alex Choi

Florint

Workshop Presentation: FLOOS – a crafter’s secret

10:00 - 10:45

Workshops Room B

Florint

Workshop Presentation: How to reach Millennials

10:00 - 10:45

Workshops Room A

Florint

Workshop Presentation: The Impact of Visuals on Millennials

11:00 - 11:45

Workshops Room A

Florint

Daniela Pighetti

Expert Floristry Demonstration: Silvano Erba & Daniela Pighetti

11:00 - 12:30

Auditorium

Daniela Pighetti

Silvano Erba

Smithers-Oasis

Workshop Presentation: Strategie di Vendita Floreali (Flower Sales Strategy)

11:00 - 11:45

Workshops Room B

Smithers-Oasis

Florint

Workshop Presentation: Sustainable Florists

12:00 - 12:45

Workshops Room A

Florint

Florismart

Workshop Presentation: Online Exposure

12:00 - 12:45

Workshops Room B

Florismart

Waterdrinker

Workshop Presentation: Storytelling is selling

13:00 - 13:45

Workshops Room B

Waterdrinker

Florint

Presentation: Friar Ezio, Floral and herbal medicine: history, tradition and newness

13:00 - 13:45

Workshops Room A

Florint

Gregor Lersch

Expert Floristry Demonstration: Gregor Lersch

13:00 - 14:30

Auditorium

Gregor Lersch

Florint

Barcelona World Flower Cup Award Ceremony

19:45-20:00

Auditorium

Florint

Natalia Zhizhko

Expert Floristry Demo: Dani Santamaria & Natalia Zizko

20:15 - 21:15

Reception

Natalia Zhizhko

Dani Santamaria

Florint

‘Food, Flower & Fashion’ Reception Show, by Pim van den Akker

22:05 - 23:00

Auditorium

Florint

Europa Cup Regulations

The official championship regulations that will be in force during the Europa Cup European Florist Championship 2016 are available to competitors as well as other interested parties.

You can download them here, in .pdf (Adobe Reader) format.

In case you do not have the necessary software to open a .pdf document, you can download Adobe Reader by clicking here.

Europa Cup Q&A

Questions inevitably come up regarding some of the details of the Europa Cup 2016. To help eliminate as much uncertainty and ambiguity as possible, we regularly engage in a Questions & Answers session to address the issues that people have pointed out to us.

For the sake of clarity we record these questions, and our answers, in document form, so that they may benefit others as well.

Please click here to download the notes from the first round of Europa Cup Q&A in .pdf form, and click here to download the notes from the second round of questions!

If you find that your question has yet to be addressed, please do contact us and we will do our best to provide you with an answer!